So, regardless of how the content is, if there is money to pump in, you can have your desired number of a few million to show success. Some are bought, while some are definitely gathered through ads on YouTube. And something like that in my knowledge is not all organic. However, in today’s era, a few million views in a week’s time has become a common thing. Or, judging by its musical values and not finding out whether the views are genuine or not.”Īdds Vasuda Sharma, “A million views in a day’s time are considered remarkable. How we consider a song successful - only by seeing the views and not even experiencing the song with your own senses. He adds, “If you have a label backing you up, whether your song deserves to be that successful or not, your song will be a hit. But yes, around four to five million genuine views would be considered a successful song,” opines singer Kunal Pandit, who has released as many as three solo singles and videos. “For a song to be successful it starts from at least a million or two million views or so. While there’s no denying the reach of the medium, but the cutthroat number game is what sometimes doesn’t add up. But having released the album across all music platforms didn’t complete the whole picture, which is why a video will be out by the end of this month.
Having just released first EP album BeDesi with her band Sharma and the Besharams, she is excited about the four singles featuring folk element and Indian instruments. The social media standing also helps an artiste get new opportunities.” It is almost like a resume for the credibility of an artiste. Agrees pop singer Vasuda Sharma, who started her musical journey with Channel V’s band Aasma, “In today’s time, when the digital medium is the most popular one in terms of consuming content, YouTube does hold a lot of importance in a singer’s career. Let alone for an artiste, from a production house to a record label, YouTube matters. “Not just this, in fact, two to three more songs in the language are in the pipeline.” Having grown up listening to Punjabi music, it’s not a surprise that he is eventually singing them. That’s entertainment on the go and that’s the reach of YouTube,” shares singer Ishaan Khan, just a little after the launch of his song.
“Everyone has a mobile and everyone who has a mobile has access to YouTube now. Titled Doggy, and featuring a doggy, well, among others, this one clocked a million views within 24 hours of its release on YouTube! While Nagpur-bred singer Ishaan Khan’s first song, Lakk Boom Boom, garnered only one million views within a month of its release he wasn’t taking any chances with his second one.